FOR IMMEDIATE RELEASE: July 28, 2015

Arizona Snowbowl to Add First New Chairlift in 30 Years

Resort Officials Unveil Plan for Additional Lifts in the Future

FLAGSTAFF, Ariz. – Resort officials announced today that Arizona’s most popular ski resort, Arizona Snowbowl, will build the ski area’s first new chairlift in 30 years this summer. Part of a massive $10 million multi-resort capital campaign and slated to open for Christmas 2015, the new lift will provide direct access to some of the mountain’s newest and best terrain.

Named after Humphreys Peak, the highest summit in Arizona and part of the San Francisco Peaks above Snowbowl, Humphreys Peak Lift is the resort’s first quad, a chairlift that accommodates four guests per chair. It will span over a half-mile with a vertical rise of 775 feet and serve popular intermediate trails built in 2011, including Route 66, Pluto and Dutchman.

As part of today’s announcement, general partner Eric Borowsky said that James Coleman, managing partner of Purgatory Resort of Durango, Colorado; Pajarito Mountain of Los Alamos, New Mexico; and Sipapu Ski and Summer Resort near Taos, New Mexico; has become a partner in the existing Snowbowl partnership.

“Together, with James Coleman and Snowbowl general manager J.R. Murray, our team has already been hard at work to expand and build upon the tremendous success at Arizona Snowbowl, and today’s announcement only accelerates our plans for the future of this resort,” Borowsky said.

Coleman said Snowbowl’s new lift and the snowmaking projects will account for around $2 million of this summer’s $10 million capital campaign, which will add significant mountain improvements across the four southwest resorts. Snowbowl and Sipapu are building new quad chairlifts and Purgatory will replace the Legend’s Lift with a high-speed detachable quad. All four ski areas are adding new trails and improving snowmaking infrastructure.

“Eric Borowsky pioneered one of the most progressive and innovative snowmaking systems in the country to secure the future of the Snowbowl,” Coleman said. “As we look to the upcoming winter and beyond, we are focusing on creating an even better mountain experience for our guests with the installation of the new Humphreys Peak Lift and future high-speed lifts.”

The Humphreys Peak Lift is the first of several new chairlifts planned at Snowbowl. The next lift on the docket is the Grand Canyon Express, Snowbowl’s first high-speed lift. Engineering and planning for the approved Grand Canyon Express, which will serve 90% of the terrain currently served by the popular Agassiz lift, is currently underway, and mountain crews are adding snowmaking infrastructure to support the future lift. An opening date for the new Grand Canyons lift has not been announced.

In addition to building snowmaking infrastructure for the future Grand Canyon Express, mountain crews are currently adding snowmaking infrastructure on the mountain’s popular Ridge Trail, which will allow Snowbowl to open Midway earlier in the season and make snow on key trails including Casino, Tiger, Black Jack and Phoenix.

For the 2015-2016 winter, Snowbowl guests will enjoy the new Humphreys Peak Lift alongside Snowbowl’s six existing lifts, 40 trails and the Sunset Terrain Parks. Coleman added that Power Pass season pass holders will have unlimited access to Arizona Snowbowl – plus the combined 3,088 acres, 28 lifts, over 200 trails and 13 terrain parks, all located within a convenient drive of each other.

“Arizona Snowbowl, Purgatory, Sipapu and Pajarito make up the largest ski area collective in the Southwest, and we’re committed to making these resorts the best in the region,” he said. “Our season pass collection, headlined by the Power Pass, offers the best value for skiers and riders who live in and love the mountains of the Southwest and, for the first time, guests will enjoy unlimited access to some of the best terrain in Arizona, Colorado and New Mexico, all on a single pass – the Power Pass.”

Snowbowl season passes – including the new Price Lock option, which allows guests to secure the lowest available price by putting $99 down and paying the remaining balance by September 30, 2015 – are currently available at discount summer pricing through midnight on August 7, 2015 and may be purchased at ArizonaSnowbowl.com.

Coleman said that in addition to the Grand Canyon Express, future Snowbowl improvements include replacing existing lifts and upgrading the base lodge.

As a partner at Arizona Snowbowl, Coleman is now the largest ski area operator in the Southwest. After 15 years as the managing partner at Sipapu (located near Taos, New Mexico), Coleman acquired Purgatory in February 2015 and began managing operations at Pajarito in November 2014.

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About Arizona Snowbowl
Founded in 1938 and known for offering the best beginner terrain in the Southwest, Arizona Snowbowl is one of the oldest continually operating ski areas in the country.  Located 14 miles north of Flagstaff, Arizona, on the San Francisco Peaks and on the highest mountain in Arizona (Humphreys Peak at 12,367 feet), Arizona Snowbowl offers 40 trails and 2,300 vertical feet on 777 acres with six lifts, two terrain parks and two mountain lodges. With exceptional backcountry access and tree skiing in the winter, Arizona Snowbowl also offers a world-renowned summer scenic chairlift that provides stunning views of the red rocks in Sedona, the cinder cone volcanic field, and the rim of the Grand Canyon. For more information, visit www.ArizonaSnowbowl.com.

Media Contact:

Jason Stratton
Director of Sales and Marketing
928-779-1951 x115
[email protected]